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Europe E-Pharmacy Market to Reach New Heights, the Market to Hit $65.47 Billion by 2028 – Arizton

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Europe E-Pharmacy Market to Reach New Heights, the Market to Hit $65.47 Billion by 2028 – Arizton

September 08
23:37 2023
Europe E-Pharmacy Market to Reach New Heights, the Market to Hit $65.47 Billion by 2028 - Arizton
E-Pharmacy in Europe to Surge, Reaching $65.47Billion by 2028
The European online pharmacy market is thriving, driven by online distribution channels, high penetration in select EU countries, and key players like Zur Rose Group and SHOP APOTHEKE

The Emerging Growth of E-Pharmacies in Europe: A Shift from Offline to Online Healthcare 

The market is trending in most of Europe’s developing and developed countries. The trend from offline to online is the future, and there is a major growth potential for online pharmacies in Southern European countries, such as France, Germany, Italy, and Spain. The fastest-growing regional market is Germany due to the increased internet penetration and awareness of online OTC benefits. France and Italy are highly established markets that contribute to significant shares in the European market. There is a rapid rise in the prevalence rate of chronic diseases in Germany and the UK. Increased internet penetration and the prevalence of chronic diseases in developed countries paved the way for the development of online pharmacies in recent years. People are more inclined to make payments online instead of paying by cash and find online shopping more convenient, resulting in a positive scenario for adopting online pharmacies in the upcoming years.   

E-pharmacies: the existence of an online pharmacy that offers medical care and solutions providers the ability to prescribe medicines for consumers online. In Europe, the European Association of E-pharmacies (EAEP) stated that the members of EAEP are continuously increasing and improving the quality, safety, and efficiency of healthcare delivery for Europe people. E-pharmacies are currently supplying millions of people across the region with medicine. Also, online medicine shoppers appreciate the transparency, cost benefits, east processes, and delivery to their homes and take advantage of discreet & high-quality pharmaceutical consulting services. The Europe e-pharmacy market is trending in most of the region’s developing and developed countries. The trend from offline to online is the future, and there is a major growth potential for online pharmacies in Southern European countries such as France, Germany, Italy, and Spain. The fastest-growing regional market in Germany due to the increasing internet penetration and rising awareness regarding online over-the-counter benefits.  

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The online pharmacy market in Europe is growing at a healthy rate. The online pharma distribution channel is the most common way of buying OTC and prescription medical products, especially during the COVID-19 pandemic. There is a high penetration of the online pharmacy market in the Netherlands, the UK, Switzerland, and Germany in the European Union. The market is in a growth stage in various European countries due to the high internet penetration rate, growing self-medication, and the introduction of e-prescriptions in various countries. The market is strengthened with the presence of key players in the online pharmacy market, such as Zur Rose Group and SHOP APOTHEKE. These are two major market competitors that account for a higher market share across Europe and in global markets.   

OTC Drugs Market to Boom in the Upcoming Years 

OTC drugs are medications consumers can purchase without a prescription at drug stores and online platforms, while prescription drugs demand a prescription from an authorized person. The rules for online pharmacies are different in various countries. There is a definition of what is a prescription drug and what is not, which means that some drugs available only with a prescription in some EU countries may be obtained without one elsewhere. The use of OTC medicines increases over time due to increased health awareness and self-medication among consumers. Many pharmaceutical companies manufacture OTC medicines and provide them globally.   

Online pharmacies receive higher requests for OTC and prescription medicines. OTC drugs do not require doctors’ or healthcare specialists’ prescriptions, reducing the barriers to e-pharmacies. Prescription medicines, drugs, and medical devices can also be ordered through e-pharmacies. Self-medication preference is a common term where OTC drugs are commonly used and purchased through e-pharmacies in Europe. OTC drugs are the majorly preferred medicines as the first line of treatment due to no stringent regulations and restrictions. OTC drugs do not have critical complexities for distribution compared with prescription drugs.  

 Key Company Profiles  

  • DocMorris AG (Zur Rose Group)  
  • Shop Apotheke  
  • AMX Holdings  
  • Apteka.ru  
  • Apotea  
  • Apoteket  
  • AZETA  
  • BestPharmacy  
  • Chemist4U  
  • Chemist Direct  
  • Cocooncenter  
  • DeOnlineDrogist  
  • ePharmacy (EAPTEKA)  
  • Euro-Pharmas  
  • Express Pharmacy  
  • EVERER GmbH  
  • Farmacia Internacional  
  • Helsinki University Pharmacy [Yliopiston Apteekki] (YA)  
  • Index Medical  
  • Juvalis  
  • Lékárna WPK  
  • Lloyds Pharmacy  
  • Lekarnar  
  • Lyf og heilsa hf.  
  • Lyfjaver  
  • MedExpress Enterprises  
  • MonCoinSanté  
  • Mistletoe Pharmacy  
  • myCARE  
  • MediService AG  
  • Mediservice Ltd  
  • MEDS  
  • Newpharma  
  • Oxford Online Pharmacy  
  • Prvalekarna  
  • Parafarmacia-online  
  • Pharmacy2U  
  • Pharmacy Direct GB  
  • Pharm24  
  • PROTEK Group  
  • Simple Online Pharmacy  
  • The independent pharmacy  
  • The French pharmacy  
  • UK Meds Direct  
  • WebMed Pharmacy  
  • Pharmacy4u  
  • Vamida  

Market Segmentation   

Medicine Type  

  • OTC  
  • Prescription  


  • Mobile  
  • Desktop  

Age Group  

  • Below 50  
  • Above 50  


  • Medications  
  • Health & Wellness and Nutrition  
  • Personal Care & Essentials  
  • Others  


  • EU-4 & UK  
  • Germany  
  • The UK  
  • France  
  • Italy  
  • Spain  
  • Central and Eastern Europe  
  • Poland  
  • Netherlands  
  • Russia  
  • Switzerland  
  • Czech Republic  
  • Nordic Countries  
  • Denmark  
  • Sweden  
  • Norway  
  • Finland  
  • Iceland  

Key Questions Answered in the Report:   

  • How big is the Europe e-pharmacy market?  
  • What is the growth rate of the Europe e-pharmacy market?  
  • What are the growing trends in the Europe e-pharmacy market?  
  • Which region holds the most significant Europe e-pharmacy market share?  
  • Who are the key players in the Europe e-pharmacy market?  

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